Let me start by saying, I have tried (almost) every single moisturizer out there and not one has changed my skin like this product has. After just a week, I could visibly see the changes in my skins dullness and overall apperance. B-Hydra™ truly is a cool glass of water for your thirsty skin. It's forumula is composed of B5, pineapple ceramide, sodium hyluronate, and a watermelon rind/apple/lentil complex. B-Hydra attracts and holds moisture to the skin and provides up to 24 hours of continuous skin hydration. This product is 100% worth the hefty price point, and will turn your skin from drab to fab!